How I see it:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
My Experience:
They say content is king, but without a good story to accompany it, it's just a bunch of flashy images on a screen. In the heavily saturated age of digital media it's a good story that's as good as gold.
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Fighter Jets
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Joe Legaz
Marketing, Events & Entertainment Professional
(just past home plate producing flyover on anthem cue)
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Marketing
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My earliest memory is standing atop a steep wooden staircase on a stick horse preparing to ride it to the bottom. I recall a moment of nervous uncertainty then a sweeping desire to "just go for it." I learned two very valuable lessons that day: First, don't ever try to ride a stick horse down a steep wooden staircase. Second, life is about trying new things, taking calculated risks and "just going for it."
That same childlike sweeping desire has created in me a passion for adventure and innovation that still drives me today, albeit in a more calculated and measured way. It drives me to find new ways to challenge myself, to view hardship as opportunity, to see experiences as the key to my future success and let my passion guide me in blazing my own trail.
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That trail has been as rewarding as it has been diverse. Internships with the New York Yankees, The Daily Show with Jon Stewart and the biggest music museum in the world have led to jobs with ABC's The Bachelor, the Seattle Mariners and a role as Marketing and Entertainment Manager for the San Francisco Giants, where I spent eight wonderful years. When the opportunity to define the adidas brand presence at some of the world's biggest sporting events presented itself I jumped towards continued growth and a new challenge. And after the last marathoner had crossed the finish line in Boston San Francisco came calling once again, this time with the chance to open Levi's Stadium, build the 49ers game day fan experience from scratch and produce a range of world class events from 49ers games to WWE to Copa America Cup and of course the 50th Super Bowl. After all the dust settled I found myself called to the challenge of helping revive the brand of the LA Clippers in the country's second biggest market as the Director of Marketing under the ownership of tech pioneer, Steve Ballmer. After 3+ years rebuilding the brand, I took on the challenge of helping to build a boutique marketing and advertising firm from the ground up as their CMO.
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When Covid hit and family tragedy struck, I returned to Seattle to be of assistance to my family and returned to my roots in events overseeing the live match day experience for Seattle Sounders FC.
As I continue to blaze my career trail, I intentionally have filled it with roles that have forced me to learn new skill sets and see different perspectives, all in the name of making myself a more valuable asset to any organization.
As I look toward future opportunities to display my creative vision, ability to develop dynamic marketing plans and produce top notch events and entertainment on a world stage, I appreciate all my experiences, even the bumps and brick walls along the way, because they collectively make me who I am today and better prepare me to continue navigating my stick horse down the steep wooden staircase of life.
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Photo Gallery
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Thank You for visiting!
Joe Legaz
415.350.4176
joelegaz@gmail.com
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